The Ultimate History of Video Games by Steven L. Kent

Author:Steven L. Kent [Kent, Steven L.]
Language: eng
Format: epub
ISBN: 978-0-307-56087-2
Publisher: Crown/Archetype
Published: 2010-06-15T16:00:00+00:00

The Seeds of Competition

We visited Activision at that time. Greg Fischbach was the head of their international department, so he attended the meeting. After the meetings we tried to sell Greg Fischbach on why he wanted to become a licensee.

Later we found that Fischbach reported to the president or chairman of the company that Activision should not get involved with video games.

—Minoru Arakawa, president, Nintendo of America

This also wraps back to another story that they [Howard Lincoln and Minoru Arakawa] love to tell about a memo that I wrote when I was at Activision. After having met with them sometime in 1986, I sent a memo to Jim Levy (president of Activision) saying the business, in essence, doesn’t work because there’s no margin in it.

They never knew about the existence of this memo until several years later when it came out in a court case.

—Greg Fischbach, former vice president of the International Group, Activision

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